Case Study: Christ In Youth Summer Merch Campaign
When Christ in Youth needed merch content to support their summer campaign, they brought me in to lead the shoot from first pitch to final file. In just one production day, we built a full library of content that now lives across CIY’s Shopify store, pre-event promos, digital signage, and paid ads.
Client: Christ In Youth (CIY)
Campaign: Summer 2025 Merch Promotion
Location: Joplin, MO
Scope: Creative direction, pre-production planning, one-day studio shoot, and delivery of photo and video assets for multi-platform campaign use.
Timeline: Spring 2025
The Challenge
CIY needed more than simple product photos. They wanted merch content that felt cohesive, youth-centered, and campaign-ready. It had to work across every platform while still feeling fresh, relevant, and on brand.
The Strategy
I presented two creative directions rooted in their brand, and the team chose a clean studio look with a subtle nod to vintage. It felt timeless, elevated, and approachable, which is exactly what we wanted their audience to experience.
Once the concept was selected, I led scheduling, styling coordination, shot planning, talent direction, and on-set production. We mapped out a one-day shoot that gave us variety, energy, and a clear visual identity across all deliverables.
The Deliverables
250+ lifestyle product photos
Short-form video content for Shopify, social media, digital signage, and paid ads
Assets formatted for multiple platforms and aspect ratios
The Team
Producer and Creative Direction: Kacey Lanier / KML Creative
DP, Videographer, Editor: Ashton Bruce
Photographer: Lauren Bryan
The Results
Efficient production with long-term value
We completed the shoot in one day and delivered an asset library that CIY can use all summer long.
A unified visual identity
The selected concept helped the merch feel fresh and cohesive while staying true to the CIY brand. The clean look, real student talent, and intentional styling made it both usable and memorable.
Ready-to-launch campaign assets
Final files were delivered quickly, organized, and ready to drop into Shopify, social, signage, and ad templates.
The Bigger Impact
This project proved that even a simple merch shoot can carry weight when strategy and creativity are aligned. It’s the kind of work I love…clear, collaborative, and built to perform.
Want to turn your next product launch into a scroll-stopping content library?
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