Case Study: Bennie Bates Photography Website Redesign
When my friend Bennie Bates asked for help updating his website, I jumped at the chance. Bennie is not only one of my go-to photographers, he is also someone I trust on a personal and professional level. It was such an honor to help him bring his digital presence into 2025 with a brand that finally reflects the quality of his work.
Client: Bennie Bates Photography
Project: Full Website Redesign and Brand Identity Update
Scope: A complete redesign and rebuild of Bennie’s photography website. This included the homepage, portfolio galleries, a new about page, contact flow, and a new logo. The project also included a migration from Wix to Squarespace for better functionality, flexibility, and cost savings.
Timeline: Fall 2025
The Challenge
Bennie’s old Wix site was pieced together over time. It had:
A generic look and no logo or visual identity
A clunky portfolio that was difficult to browse and not mobile-friendly
No dedicated About page to showcase Bennie’s personality and credibility
A basic contact form that collected minimal information
Higher annual hosting and domain fees than necessary
While Bennie’s photography was strong, his site did not reflect the quality of his work or the professional reputation he had built.
The Strategy
We rebuilt Bennie’s entire website on Squarespace to give him a professional, intentional, and cohesive brand presence. Key steps included:
Homepage: Clear positioning with story-driven copy that highlights his event, brand, sports, and real estate photography.
About Page: A new page featuring Bennie’s story, approachable personality, and a “Trusted By” section with recognizable client logos for instant credibility.
Portfolio: Reorganized into dedicated galleries, making it easy for visitors to explore Bennie’s specialties and see his style at a glance.
Contact Page: Redesigned with a professional inquiry form that captures key details like event type, budget, and referral source. This saves Bennie time.
Brand Identity: Designed a new logo, giving Bennie a professional mark to use across his site, social media, and future marketing.
Platform Migration: Moved from Wix to Squarespace, reducing annual costs while giving Bennie a simpler and more flexible CMS.
The Deliverables
Full website redesign on Squarespace
Homepage and About page copywriting
Portfolio reorganization into specialty galleries
Redesigned contact form and user flow
SEO friendly page titles and descriptions
New brand logo and identity system
Migration from Wix to Squarespace
The Results
Clear positioning: Visitors immediately understand Bennie’s specialties and how to work with him.
More personality: The About page puts a face to a name, with copy that builds trust and connection.
Portfolio clarity: Organized galleries highlight Bennie’s style while improving mobile usability.
Smarter inquiries: The new contact form collects project details upfront, streamlining Bennie’s client communication.
Professional identity: A new logo gives Bennie’s brand polish and consistency.
Lower costs: Hosting and domain fees dropped from $300 per year on Wix to $170 per year on Squarespace, saving Bennie $130 annually while upgrading his platform.
The Bigger Impact
This project was about more than building a new site. It was about reshaping how Bennie’s brand is perceived. The redesign aligned his digital presence with the quality of his photography, gave him a professional identity through a new logo, and positioned him as a trusted Atlanta-based photographer with authority and credibility.
Most importantly, it showed the power of beautiful and compelling creative work. When businesses update their media and branding, they do not just refresh their look. They reshape the story their audience believes about them. For Bennie, that story now reflects professionalism, trust, and the artistry behind his photography.
Beautiful photos and video are the foundation of a strong digital presence. If your brand needs content that makes your website and marketing work harder, let’s talk.
Let’s make it happen →
