Case Study: Capturing Breakthroughs 25 // Content Production for Premier Inc.’s Flagship Event
Client: Premier Inc.
Event: Breakthroughs 25 (BRK25)
Location: Washington, D.C.
Scope: Conference content production (photo, video, interviews, b-roll, recap)
Duration: July 15–17, 2025
The Challenge
Premier Inc.’s Breakthroughs Conference (BRK25) is one of the most influential gatherings in healthcare. With keynote speakers like Simone Biles, Dr. Andrew Huberman, Dr. Geeta Nayyar, and a private concert by Grammy-winning band Train, this three-day event brought together the best of healthcare leadership, innovation, and connection.
Our role was to lead a full-scale content production effort: real-time coverage, interview capture, and the creation of a high-impact media library for Premier’s marketing, storytelling, and internal use.
The Strategy
Our approach blended intentional planning with on-the-ground agility. Key elements included:
A flexible, high-efficiency coverage plan for simultaneous sessions and event zones
20+ customer and partner interviews pre-scheduled and strategically scripted
Prioritization of b-roll and photo capture for long-term marketing use, not just day-of content
The Deliverables
In just three days, our team produced a dynamic portfolio of content designed to work hard long after the lights went down:
1 Same-Day Recap Video delivered before the final session concluded
~2400 Final Edited Photos across general sessions, panels, activations, and brand moments
20+ Onsite Interviews with Premier executives, customers, and partners for use in paid ads, native social media content, and sales resources
Video B-Roll Footage Library for ongoing campaigns, digital storytelling, and sales enablement
The Team
This production came together thanks to a seasoned, high-output crew:
Kacey Lanier — Producer
Ashton Bruce — Editor
Stephen Kawakami — Interview Videographer + Audio Lead
Max Mospanyuk, Will Hammond — Video Team
Mary Caroline Russel, Brooke Green, Brandon Smith — Photo Team
The Results
Our team delivered more than just visuals. We created a library of usable, repurposable content that helped Premier make the most of their investment.
Played live during the final general session, giving the event a powerful closing moment
Launched post-event social media coverage within hours of wrapping
Provided a searchable content library for internal teams and partner communications
Repurposed interview footage for future campaigns, case studies, and stakeholder storytelling
Captured high-quality b-roll designed for long-term use across digital, print, and video marketing
Delivered nearly 2,400 final photos for use in PR, recaps, and branded collateral
The Bigger Impact
Breakthroughs 25 wasn’t just a conference. It was a launchpad for collaboration, innovation, and industry momentum. Our team helped make that impact visible. From powerhouse keynotes and packed panels to spontaneous hallway conversations and a full-on concert, we documented the heart of the event so it can live on long after July.
We don’t just shoot events. We turn moments into media that moves.
Planning a conference or large-scale event?
I’d love to help you capture the energy and the content that lives beyond the moment.
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