Event Content Production for the 2025 MBARA Kingfish Tournament in Mexico Beach, FL
MBARA Kingfish Tournament
Client: Mexico Beach Artificial Reef Association
Event: 2025 MBARA Kingfish Tournament, a record-setting fishing competition and fundraiser
Location: Mexico Beach, FL
Scope: Event recap video, photography, and sponsor content coverage
Duration: Two-day event (Captain’s Party on Friday, Weigh-In on Saturday)
The Challenge
This fast-paced fishing tournament packed a lot into a short window, and the Florida heat added an extra layer of complexity. MBARA had never documented the event at this level before, so they needed a small, focused team to capture everything while also helping their internal crew stay organized and stress-free.
The Strategy
As Producer and photographer, I built a lean crew I trusted completely. We came in with a clear plan, paid close attention to the details, and stayed flexible as the event unfolded. I also stepped in to direct people during the weigh-in process, which helped keep things running smoothly and gave the MBARA team some much-needed breathing room.
The Deliverables
Recap video for social media and next year’s promotion
508 edited photos, including sponsor coverage, team portraits, and candid event moments
25+ minutes of b-roll footage for MBARA to use in future content
The Team
Producer and Photographer: Kacey Lanier
Videographer and Editor: Ashton Bruce
Photographer: Bennie Bates
The Results
Immediate Visibility
MBARA was able to share polished, professional content online while the event was still fresh, building excitement and momentum throughout the weekend.
Sponsor Value
Sponsors were thrilled to receive high-quality coverage that made their involvement stand out. The visibility was a key value-add for current and future partnerships.
A Record-Breaking Year
The tournament raised nearly $100,000 in donations, making it MBARA’s biggest and best event to date. The high-quality content helped showcase the scale and success of the weekend in a way that words alone couldn’t capture.
The Bigger Impact
This project helped MBARA show up with excellence, both to their community and their sponsors. The content we captured reflects the heart of the tournament, highlights the generosity of participants and donors, and sets a new bar for future events. With visuals that speak louder than words, MBARA now has powerful tools to promote, celebrate, and grow next year’s tournament.
