BEHIND THE SCENES

Where ideas take shape and the story begins. A closer look at the process, strategy, and creative decisions that bring each project to life.

Kacey Lanier Kacey Lanier

Case Study: Bennie Bates Photography Website Redesign

A full website redesign and brand identity update for Bennie Bates Photography. This project modernized Bennie’s online presence through a complete Squarespace rebuild, clearer positioning, reorganized portfolio galleries, and a streamlined inquiry form. The result is a professional, mobile-friendly website that improves client clarity, captures better project details upfront, reduces platform costs, and positions Bennie as a trusted, high-quality photographer across events, brand, sports, and real estate work.

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Kacey Lanier Kacey Lanier

Case Study: Christ In Youth Summer Merch Campaign

A one-day studio shoot that produced a full-funnel merch content library for Christ In Youth’s Summer 2025 campaign. Through clear creative direction and efficient production, this project delivered 250+ ready-to-use photo and video assets that now power CIY’s Shopify store, promotional content, digital signage, and paid advertising, maximizing impact while minimizing production time.

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